Friday, December 16, 2011

My website is page 1 on google and yahoo for my chosen keywords, yet I am not getting much traffic, why?

I researched the keywords on the google ads keyword tool and they appeared to have high search volumes, yet I am not getting if a thousanth of these searches predicted.|||Hi Lala,





I would recommend the following





1. Use Google Webmaster tools to determine how many people have seen your website as a result of a search for your keyword - it will also tell you approximately what percentage of those people went to your website.





2. If there are in fact a lot of people searching for that phrase but not clicking on your website then you might want to modify the Title and Meta Description of the page to create a more compelling listing in the SERPs. (You might consider using Adwords as a fast way to test multiple types of ad copy - you can find out in just a couple days what messaging works best and incorporate that into your Title / Meta Description)





3. Also, bear in mind that by default the Adwords Keyword Tool will tell you the Broad Match Search Volume which will always be considerably higher than the Exact Match Search Volume because it will include synonyms and related phrases - there is a drop down menu on the right that lets you select Exact Match to find out how many people searched for that exact phrase.





4. Another thing to consider is the fact that for many phrases the difference between being on page one and being in the top 3-5 listings can be dramatic.





I hope that this clears up your problem and puts you on the path to developing great traffic!|||It could be a number of things. My guess is your Meta Description tag and or Title tag may not be very compelling to make people click on your link. You need to have a strong call to action. Also when you do your keyword research you may be using a "broad" keyword match that would inflate your numbers. Try surrounding your keyword with brackets like this [keyword] , that is an exact match. That may show you more realistic numbers for your search.





Matt Roberts


Peak Fifteen Interactive


http://www.peakfifteen.com


Web Design, SEO, SEM|||Without writing you a page and 1/2 simply to spam my own address I can tell you that you need to change the keywords. These things promise high volume but many factors go into a person's search preference and how far they will search even down the first page of links.





Good luck|||What's your website's URL so we can review your current SEO metatags and offer some suggestions for improving their effectiveness?

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