GOOGLE ANALYTICS QUESTION?

Some months ago.. google allowed users to ad a code to the their source page which allowed me to 'drill' down into a campaign I am tracking, then further into groups and then into the groups wherein I could view my keywords that are in my Google Adwords groups. From here, I could set parameter to 'user defined'. This would allow me to see the actual keyword searches customers were typing which were linking up to my ad group keywords.


This is an amazing tool for parsing out negative keywords to ad to groups as well as new positive performing keywords to ad. I have been paying about $400 a month for a software named ClickLab. We started setting up all of our marketing campaigns to be tracked by Google Analytics: Yahoo, MSN and a host of marketing feeds = Price Graber, Google Products, Shopzilla etc.


I swear at first I could drill down to the levels described above with for all of those accounts; I had told my employer he could drop ClickLab since we now had that level of scrutiny for free through Analytics. Now.. I can only drill down into Google groups. I can now only drill down as far as group level for all non google campaigns. Furthermore.. I can no longer get ecommerce data for non google campaigns = conversion rate, revenue per conversion and conversions.





1) What's the point of them allowing us to track other campaigns if we can't see performance stats?


2) Is anyone out there familiar with this scenario?


3) Does anyone know how to get around to doing with my non google campaigns what I can now only do with google groups = get down to the level where I can view actual customer keyword searches?|||Hi,





For non-adwords campaigns, Google analytics can only capture the data that you are passing to them by tagging your destination url's.





For all these non-adwords campaigns, Google analytics show you the keywords customers actually typed in get to your ads. However, if you want to see the keywords you used in the campaigns and the keywords customers actually typed, so that you can figure out the negative keywords you need to use, there is a trick you can use. Refer to this page http://www.ga-experts.com/blog/2006/11/h鈥?/a> to find out how to do this.