Can somebody explain to me how Google Adwords work? I'm completely clueless?

I'm very confused. I'm a freelancer so I want to attract potential clients to my website, but the information part of Adwords is not very didactic.





I entered two keywords to the Keyword Tool and I got a whole bunch of other keywords. I'm only interested in two or three keywords. What is Estimated Avg. CPC in relation to the Estimated Ad Position? Not Google's definition, can somebody tell me in plain English how do they work. The





I'd like to put a cap to my possible clicks, so I decided to start with $5 or $10 and see how it goes. Is this possible, is there a minimum?





Can somebody be nice and ?explain this to me as if I were five?|||Google uses a combination of the max CPC you set in the system, and the click through rate on your ad to determine where your ad will rank on the page. Unlike Overture, ranking of ads is not based soley on how much you pay for each click. That's why it's impossible to determine exactly how much you're competitors are bidding. It's possible for someone to be paying a lower CPC and still appear higher than you on the page if their ad has a high click through rate. Google does this to give maximum exposure to the most relevant ads with the highest clicks throughs. Theoretically this improves the user experience.





Check this site out for a good overview of how the different PPC search engines work:https://adwords.google.com/select/Login|||1) choose your keywords (more popular words will cost more per click)


2) write your ads


3) set your budget (you can go as little as $5 per day. If each click costs .25 then you would get 20 clicks and your ads would stop for the day)





Unless your keywords are very popular, you may not even spend the $5 per day. Of course, the more popular the keywords, the more clicks you will get. However, they rarely let you run past that daily limit.





Good luck!


http://averagejoeguides.com|||It is entirely possible to go through the steps of setting up up an AdWords campaign in 15 minutes or less - but I think it is virtually impossible to set up a successful campaign in that sort of time frame. The truth is, there is a learning curve.





Here is just one resource where you will find quite a number of detailed lessons to help you learn how best to use AdWords - available as either text or multimedia:





* AdWords Learning Center"


http://www.google.com/adwords/learningcenter/





Also, some very important (and very basic) tips may be found on the page linked to below, from the AdWords Help Center. This is one of my favorite pages among the thousands to be found there:





* Tips for success:


http://adwords.google.com/support/bin/static.py?page=tips.html





The topics covered on that page - which are essential to using AdWords effectively in my opinion:





1. Identify your advertising goals.


2. Organize your account for maximum effectiveness.


3. Choose relevant keywords and placements.


4. Create straightforward, targeted ads.


5. Optimize your website for conversions.


6. Track your account performance.


7. Test and modify your campaigns to get the results you want.





I wish you the best of success.