I am confused with the competition section of Google Adwords tool?

I am researching some keywords on behalf of a client using the Google Keyword Tool. Once I add my keywords into the tool I then download all my data to an excel document. I have 4 categories in the document -





1) Keyword


2) Competition


3) Global Monthly Searches


4) Local Monthly Searches.





What I don't understand is, for one of my keywords "print advertising" it gives the competition as 0.95 however when put "print advertising" into Google it comes up with 27.7million competing pages.





Where does the 0.9 come from in the Google tool? I don't understand. Many Thanks In Advance|||Unfortunately the Google Tool is really limited to giving you keyword ideas.





You can ignore competition all together.





1. Keyword is just the suggested keyword to use.


2. Competition is useless.


3. Global monthly searches are estimated search volume for the world.


4. Estimated search volume for your country.





The competition section is for how many competing ads there are not the search results.





If you are trying to do this for your small business I advise you get at least some free consultancy from a professional company as you will spend 50+ hours trying to understand online marketing in general.